Yep, you read that correctly.  I just received an email from The Dude.  This week I’ve been taking a look at the No Kid Hungry campaign launched by the non-profit organization, Share Our Strength.  Their mission is to eliminate childhood hunger by ensuring those in need have access to the many resources and programs available to assist them.  Jeff Bridges was announced as the official spokesperson of the campaign in 2010 and has been working closely with the organization ever since.

What stood out to me most about this particular awareness campaign was their use of communication channels.  And, not for their direct use of the channels, but in the way they encourage and enable their supporters to leverage the various channels at their disposal to raise awareness and engage people in their individual circles.  Upon supporting their cause, you are provided with e-mail templates, Facebook posts, tweets – even template letters that you can send to your government officials.  This campaign maximized all opportunities to “get the conversation started” about their cause. Being a regular volunteer for the organization, I had to engage.  I utilized the posts, tweets and even the e-mail template.  When I logged on to my e-mail this morning, there was Jeff Bridges in my inbox.  My heart skipped a beat (I’m a huge fan), but I quickly made the connection and came back to reality.  Despite the mass produced e-mail, I still think it was a very nice touch.  Excellent use of celebrity and communications here…. www.nokidhungry.org

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